Project Type: Content Strategy
Launched custom relationship management product (CRM) allowing citizens to contribute to newsrooms by sharing first-hand experiences, expertise, and other insights with journalists.
Create modern website for Columbia University’s newest campus that would alert target audiences with relevant information about enhanced degree programs, state of the art laboratories, and free wellness and education resources for people of all ages.
Develop a scalable email newsletter that would driver higher engagement. Content strategy involved solidifying Columbia University as a research institution, and highlighting University life for prospective professors, staff, and students.